It starts with research whether it's a 5-year plan or a 1-week promotion and then it all comes together. Strategic marketing is the why, what, where, how and when (and it's the way we prove ROI). Because creative in any form must be strategic in order to work we categorize it as a strategic marketing initiative.

Why
For what purpose is the end result being created? To sell, to inform, to train...

What
What is the end result going to be? Is it an ad, a brochure, a website, direct mail, a training seminar, a telesales campaign...

When
When is the end result going to be rolled-out? On a holiday, at the first of the year, at the first of every week...

Where
Where will the end result be visible? It is in a purchasing agents hands, a magazine, at the counter, at a trade show...

How
How are we going to arrive at the end result? By surveying, by comparing, by brainstorming, by creating, by writing...

Why+What+Where+When+How=A winning result that pays for itself over time

Click here to download an Acrobat file of a planning tool we use to help our clients arrive at their main goal

Click here to read three brief descriptions of campaigns that highlight the results of our strategic marketing initiatives.